Boo and Bear

Boo and Bear is a fictional children's clothing brand that I've been working on creating brand assets for over the years. The brand focuses on being stylish, classic, and sustainable. I want the assets to reflect a whimsical quality (nod to kiddos) but also sophistication (nod to the discerning parent who does the shopping).

Project Year(s): 2015-present

Tools: Illustrator

Additional Boo and Bear logo exploration

Logo exploration.

Bear vector design exploration

Bear designs.

Color swatches and shape assets

Color swatches and shape assets.

Quilt background designs

A couple background designs with stitching to mimic a kiddo's blanket.

Logo sketches


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