Boo and Bear

Boo and Bear is a fictional children's clothing brand that I've been working on creating brand assets for over the years. The brand focuses on being stylish, classic, and sustainable. I want the assets to reflect a whimsical quality (nod to kiddos) but also sophistication (nod to the discerning parent who does the shopping).

Project Year(s): 2015-present

Tools: Illustrator

Boo and Bear logo exploration

Logo exploration.

Additional Boo and Bear logo exploration

Additional logo exploration.

Logo sketches

Logo sketches.

Color swatches and shape assets

Color swatches and shape assets.

Bear vector design exploration

Bear designs.

Quilt background designs

A couple background designs with stitching to mimic a kiddo's blanket.